The Pelican Post has replaced the long running Peninsula News in the Central Coast Newspapers stable. Pelican Post is a fortnightly tabloid newspaper published on alternate Thursdays. Its area of focus is strictly limited to the entire distribution area of postcodes 2256 and 2257, particularly those suburbs west of the Rip Bridge. The area of coverage includes a section of both Gosford East and Gosford West Council Wards, a section of the State seats of Gosford and Terrigal, and a large portion of the Federal seat of Robertson. It serves a total population of around 50,000 people and distributes 14,000 copies every alternate Thursday to reach that population.
Pelican Post, like its sister publications on the Central Coast, is different from other newspapers. Apart from our content and style, we restrict ourselves to a maximum average of 40% advertising content. This means that we have more editorial content per page than other newspapers. This serves to keep readers’ eyes on each page for a longer period. Advertisers benefit from this as they have less competition from other advertisers on each page and their advertisement is more likely to be seen and should therefore be more effective.
Additionally, because we concentrate on a smaller area than other major newspapers, our content is more relevant to readers in that area and as a result, they read it from cover to cover. This again means that advertisements throughout the newspaper are more effective.
Advertisements in Pelican Post are never buried. There will always be some editorial or a photograph adjacent to it so that readers’ eyes will follow the editorial to the adjacent advertisements. For that reason, the paper is broken into sections other than news, such as health, education, on the beat, forum, out & about and sport. Advertisements relating to a section are put there to make them more effective as readers will be thinking about health for example when reading a health article, so health related advertisements are likely to be of more interest there than in early general news.
This paper also publishes in each edition a television guide, a comprehensive full page diary of events across the Central Coast, a directory of not for profit organisations, tide and rainfall information, a listing of emergency and other help organisations’ contact details, a puzzles page, a book review and, gardening and health pages not specifically relevant to the area covered.
Every edition of Pelican Post is published and retained on-line indefinitely. The entire publication, including all advertisements, appears on the morning of publication. This is a free service and is read by hundreds of people who prefer to get their latest, up to the minute news that way, often on their mobile phone while commuting or simply filling in time. These have an endless shelf life. There is a free digital subscription service available as the paper does not have a paywall.
Very generous multiple booking discounts are available for advertisers and sponsorships are also available to not for profit organisations to help them reach their goals.